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Committed to producing beef and lamb sustainably.

For Australian cattle and sheep farmers, being sustainable means caring for their animals, for their land and the environment, giving back to their local communities and ensuring farming is economically viable.


Thinking forward through the present

As passionate stewards of almost 50% of Australia’s landmass, Australia’s cattle and sheep farmers work hard to leave the land, waterways, vegetation and soils in better condition for future generations.

For Australia’s cattle and sheep farmers, sustainability isn’t only about the environment, it’s also about good animal welfare, contributing to their local communities, and ensuring that cattle and sheep farming is economically viable for future generations.

Research & Development

Through their industry levies, cattle and sheep farmers also invest in research, development and extension projects to continually improve their sustainability and reduce the resources they use. Each year cattle and sheep farmers invest more than $13 million in research and development to reduce the industry’s environmental impact.

Every day cattle and sheep farmers across Australia are doing simple things to improve their environmental sustainability, whether it be installing solar panels, fencing off dams to increase biodiversity on their properties or using different stocking strategies to improve soil health and groundcover.

Target 100

The industry’s Target 100 initiative demonstrates the long term commitment of Australia’s cattle and sheep farmers to advance sustainable practices – from an environmental, animal welfare, social and economic perspective - and ensure a sustainable food supply for generations to come. 

Target 100 is about sharing what’s going on every day of year on cattle and sheep farms, and helping to connect the community with how their beef and lamb is produced.